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Donald MacDonald
Head of group customer analytics and decisioning at OCBC Bank, Donald MacDonald oversees the bank’s data-driven and direct marketing activities, customer analytics and overall CRM architecture across Asia. MacDonald is also a member of OCBC’s consumer division management committee, and has 15 years of international experience in customer analytics within the financial sector. He is responsible for substantially lifting the profit and loss contribution from direct marketing by re-engineering the bank’s analytical marketing and CRM capabilities. Prior to his time at OCBC, he worked as an Analytics Consultant at IBM, PwC and Standard Life in the UK
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Other Data and Analytics
Practitioner Moves
J.P. Morgan Private Bank appoints Asia Investment Team Lead 1 December 2022
Simon Webster appointed as new Group CEO of fund and corporate service provider, Vistra 7 November 2022
OCBC Bank appoints new head for its Group Consumer Banking and Wealth Management businesses 20 October 2022
Republic Bank Ghana appoints Ray Klien as chief operating officer 1 September 2022