Objectives of this Programme Selection Criteria Practitioner Activities
Latest Directory of Transaction Bankers
Calendar of Activities
Leadership Achievement Awards 2022
20 July 2022
20 July 2022
For more information on our activities kindly visit our conferences page here
Donald MacDonald
Head of group customer analytics and decisioning at OCBC Bank, Donald MacDonald oversees the bank’s data-driven and direct marketing activities, customer analytics and overall CRM architecture across Asia. MacDonald is also a member of OCBC’s consumer division management committee, and has 15 years of international experience in customer analytics within the financial sector. He is responsible for substantially lifting the profit and loss contribution from direct marketing by re-engineering the bank’s analytical marketing and CRM capabilities. Prior to his time at OCBC, he worked as an Analytics Consultant at IBM, PwC and Standard Life in the UK
| Previous | Next |
Other Data and Analytics