Shengqian Wang Zhiying Dai Kiat Seng  Lim Yang Maijun Hong Huang Zongquan Chen Zongquan Chen Edwin Romualdo  Reyes Rafael Algarra Jason Tong
Wei Wu Anil Kumar Parimoo Gina  Lim Akif M. Shaikh Huizhen  Zhang David Hisco Suvrat Saigal Linus  Ng K.V. Kamath

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Finance Vietnam 2022
17 March 2022
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Donald MacDonald

Name:
Donald MacDonald
Current Designation:
SVP, Head of Group Customer Analytics and Decisioning
Current Institution:
OCBC
Country:
Singapore
Specialisation:
Data and Analytics

Head of group customer analytics and decisioning at OCBC Bank, Donald MacDonald oversees the bank’s data-driven and direct marketing activities, customer analytics and overall CRM architecture across Asia. MacDonald is also a member of OCBC’s consumer division management committee, and has 15 years of international experience in customer analytics within the financial sector. He is responsible for substantially lifting the profit and loss contribution from direct marketing by re-engineering the bank’s analytical marketing and CRM capabilities. Prior to his time at OCBC, he worked as an Analytics Consultant at IBM, PwC and Standard Life in the UK


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