Neil Daswani José Viñals Xinzhu Zhang Lisa  Robins Marnie Barker Jianbin Song Jing Wang Thomas DuCharme Kun Qiu
Aruna  Rao Yang Maijun Xiaochuan Zhou Yuehong Dao Kishore Rao Naimpally Loo-Fei Hwang Qi Li Murali Subramanian Marc Moses

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Thailand Innovation Tour 2023
12 - 13 June 2023
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Donald MacDonald

Donald MacDonald
Current Designation:
SVP, Head of Group Customer Analytics and Decisioning
Current Institution:
Data and Analytics

Head of group customer analytics and decisioning at OCBC Bank, Donald MacDonald oversees the bank’s data-driven and direct marketing activities, customer analytics and overall CRM architecture across Asia. MacDonald is also a member of OCBC’s consumer division management committee, and has 15 years of international experience in customer analytics within the financial sector. He is responsible for substantially lifting the profit and loss contribution from direct marketing by re-engineering the bank’s analytical marketing and CRM capabilities. Prior to his time at OCBC, he worked as an Analytics Consultant at IBM, PwC and Standard Life in the UK

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