Tatsufumi  Sakai  Cathy  Dou Ping Wei Akif M. Shaikh Kexing  Zhang  ZhenXi Li Jianping Gao Lilin Zhang Kok Kong Chin
Yousuf Abdulla Humood Jimin Zou Tom Tobin Xuefei Yi Soh  Kian Tiong Takamichi Hamada Glenn Stevens Michio Yoneda John Laker

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Finance Thailand 2022
04 October 2022
Finance Indonesia 2022
10 November 2022
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Donald MacDonald

Name:
Donald MacDonald
Current Designation:
SVP, Head of Group Customer Analytics and Decisioning
Current Institution:
OCBC
Country:
Singapore
Specialisation:
Data and Analytics

Head of group customer analytics and decisioning at OCBC Bank, Donald MacDonald oversees the bank’s data-driven and direct marketing activities, customer analytics and overall CRM architecture across Asia. MacDonald is also a member of OCBC’s consumer division management committee, and has 15 years of international experience in customer analytics within the financial sector. He is responsible for substantially lifting the profit and loss contribution from direct marketing by re-engineering the bank’s analytical marketing and CRM capabilities. Prior to his time at OCBC, he worked as an Analytics Consultant at IBM, PwC and Standard Life in the UK


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